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On millennials . Not alone are they the one’s near in all likelihood discovering you on Instagram or lusting over the influencers who are enjoying your hotel, but they’re also the well-nigh well-travelled demographic . They travel A LOT . And the topper portion ? They’re besides willing to pay sir thomas more than any other age radical . In fact, research proposes that they would kinda pay for a luxury room (preferably at a discounted price) over a budget room for the simple understanding that luxury rooms are thomas more Instagram-worthy . What acts this mean for you ? Social media is no longer an after sentiment of your marketing strategy – it IS your strategy.

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While marketing creativeness is vital, growing and maintaining a salubrious guest database is the foundation of a profitable hanker-term node acquisition scheme . Database health can be careful via growth rates, unsubscribe rates, and campaign involvement.

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